Seeing ourselves on screen can affect cultural change. Media needs diversity.
A new World Economic Forum and Accenture report shows 59% of people who identify as a minority tend to engage with brands more frequently if they are inclusive of diverse views.
The media and entertainment industry has a strong influence on society and the power to shape worldviews. Articulating precisely where and how that power and influence manifests can be a challenge, however. This is particularly true for issues around representation and, more specifically, how audiences feel – and what they care about – when it comes to diversity, equity and inclusion (DE&I) in the content they consume.
While this issue is often hard to define, it is extremely important for businesses to understand the potential impact of DE&I.
In order to create a common standard to benchmark and address gaps in representation, the World Economic Forum, in collaboration with Accenture, has published Benchmarking Diversity and Inclusion in Media and Entertainment: The Audience Representation Index 2022. This is a cross-sector report and index that provides a framework for measuring audience perception of in-content diversity and corporate inclusion initiatives.
This will help to usher in the kind of society we all want to live in, where everyone is valued.
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